Free to Fee: Using Content to Build Business
Generate business through strategic content creation.
May 24th @ 3pm CT
Are you working to discern what role content can play in your business pipeline?
Learn how to use content (articles, blogs, white papers, videos, photos, webinars, speaking engagements) to drive awareness, interest, trust, credibility, relationships and leads to generate business. The free to fee approach requires the consultant to take time creating, layering, re-purposing and weaving a web of compelling content that leads to paid work. Join us for a power hour of learning!.
Come with your questions, challenges, and wish lists.
Meet Your Workshop Guide:
CEO of Society for Process Consulting
Kim Stezala, M.S., has devoted more than 25 years to the nonprofit, education, and business sectors in management, volunteer, and founder roles. She is dedicated to educational access, specifically the pipeline to and through college. Combining objective analysis with the power of process consulting, Kim assists scholarship providers, youth agencies, college prep programs, colleges and universities, foundations, and membership associations to improve outcomes and handle complex organizational change. Clients partner with Kim to create programs, develop strengths, measure impact, and share results. This is accomplished through strategic program planning, evaluation and improvement, outcomes monitoring and grant reporting, stakeholder engagement, and student access and success projects. As a result, clients are better equipped to achieve their desired impact and tell their success story.